If designer and good friend, Martin Caritan, had his way will New York City billboards, advertising would remain racy (ala Calvin Klein)....but with a bit of a dark overtone. Caritan will soon be unveiling his debut collection for Spring/Summer 2010 in the coming months called Ubermensch. We can't say much about it, however we can assure you that it is very hot. We also like that he chose an interesting starting point to tease us all: the underwear. So say you're an avid shopper of Atelier NY, who enjoys your fair share of Rick Owens, Yohji Yamamoto, and Julius. Caritan's question to you is: What kind of underwear are you wearing?

Martin has also chosen one of our favorite Uber dancer—of Sugarland fame—Matthew Camp, to be the face of his campaign. This collection is definitely one to watch out for.

To get a little taste, visit the Ubermensch site here.